Teletext Holidays See Strong Start to Peak Season
The post-Christmas booking window has delivered a very encouraging start to the year for us at Teletext Holidays, reinforcing growing confidence in the brand following our return to the UK travel market.
Between 26th December and the first full working week of January, we saw:
- Enquiries up 46% year on year
- Bookings up 40% year on year
Demand peaked slightly later than traditionally expected, with 5th January emerging as our strongest booking day. As many people returned to work, we saw a clear trend of customers booking holidays to give themselves something positive to look forward to.
Why we’re seeing this momentum
Being able to speak directly to a holiday expert continues to resonate strongly, particularly during peak periods, helping customers feel confident, reassured, and supported when making important booking decisions.
At the same time, we’re seeing the impact of increased brand awareness as Teletext Holidays continues to re-establish itself in the market. Our long-standing heritage, combined with recent recognition at the British Travel Awards and renewed visibility, is clearly inspiring trust with returning customers while also attracting new audiences.
Commenting on the period, Ricky Durrance said:
“This performance is a clear signal that customers are reconnecting with the Teletext Holidays brand. Our call-to-book model gives customers confidence and reassurance at a time when they want expert support. Combined with growing brand awareness and the trust that comes with our heritage, we’re seeing strong momentum as we move into the new year.”
Winter sun leading the way
Winter sun continues to drive demand, with particularly strong growth across Egypt, Turkey, Dubai, the Maldives and Tunisia. These destinations remain popular thanks to guaranteed sunshine, strong hotel offerings, and great value all inclusive options.
Sale momentum supporting bookings
This uplift coincided with the launch of our Teletext Holidays Sale on 26th December, which runs throughout January. The sale offers free transfers and free mobile data, adding real value at the point of booking and helping customers get more from their holiday.
Looking ahead
As we look further forward, 2026 will be a key year for us. We plan to finalise our long-term brand positioning and strategy and increase investment in brand awareness.
This trading period gives us a strong platform for growth into 2026 and further ahead, supported by a clear strategy and continued investment in the overall customer experience.