New Deputy Managing Director Appointed to Board
Wayne Perks the former Group Product and Commercial Director of Virgin Holidays has been appointed by Teletext Holidays as Deputy Managing Director, to help implement their expansion plans.
Commenting Perks said “Having worked at Virgin Holidays in senior roles for the last 12 years, I understand the power of the brand. Teletext Holidays has a massively strong “Legacy Brand” with over 30% prompted awareness, but relatively low consideration because a lot of people simply do not realise it’s still going and relevant to them. Therefore, it’s an exciting project to steer the business through a period of expansion and re-investment into both the brand, through TV advertising, and the customer experience by improving our products and services.”
Teletext Holidays Non Exec Chairman, Steve Endacott commented on the appointment; ‘We’re delighted to have Wayne join the team, he brings with him a huge wealth of experience from across the travel sector, not least from working at a very strong brand in Virgin Holidays. The revitalisation of Teletext Holidays can continue at an even faster pace now we have Wayne in place to strengthen our executive team.’