New TV Campaign Launches for Teletext Holidays
Teletext Holidays launches its first TV advertising campaign for 5 years in June and will run the campaign through until mid September.
Following the arrival of new Marketing Director, Tom Sainsbury in November 2014, things have moved quickly with the implementation of in-depth market research and the development of a new strategic evolution of the brand. Customer research showed that whilst there was high awareness of the brand, a large number of consumers weren’t aware that Teletext Holidays was still offering great value holidays around the world. With this in mind the strategy was set to reconnect consumers with the brand.
With this strategy developed, Teletext Holidays began embarking on the launch of a series of new, seasonal integrated campaigns to re-establish itself in the UK.
This has led to the launch this summer of their ‘Still doing it’ campaign. Created by TDG, with media planning by MNC, the new campaign, launching the first week of June, has integrated activities including experiential, PR and digital executions. The company is aiming to address customer perceptions and warmth towards the brand whilst at the same time, encouraging people to re-engage with them by using the strength of their cheeky and quirky heritage.
Andrew Golding, TDG’s Strategic and Managing Partner, said “Having worked with Tom and the team at Teletext over the last 6 months its clear there is real intent and ambition with this brand. There’s pace and a real will to put Teletext back on the map again with the Great British public and get more of them engaging and booking with the brand. Together, we’ve developed a great strategy, that’s led to some really fun and impactful creative work. A campaign that’s at the heart of the business and has real stand out”.
Sainsbury added “The business has a deep heritage and nostalgia with ‘Generation Teletext’s’ psyche and we wanted our campaign to build on this, hence the ‘We’re Still Doing it’ campaign. It’s cleverly brought to life the brands’ quirky characteristics and the built on the cheeky perceptions people have of us that we really wanted to bring to the surface again. Something we know consumers feel when they think of us”.
See the ad here: https://www.youtube.com/watch?v=IUN-XIAlHqE