The British holiday traditions that could soon be lost to history
- Top 10 vanishing holiday customs of Brits revealed, including the traditional postcard, browsing through travel brochures and holiday slideshows
- Holidaymakers more active than ever, with over half of Brits preferring activity-based holidays
- Over a tenth have tried out novelty sports such as zorbing or segwaying, and 8% now take part in extreme sports such as sky-diving or bungee jumping while on holiday
Sending postcards, two-week breaks and packing home comforts are three of the traditional British holiday customs which may soon be consigned to the annals of history, according to a new study released today.
The survey of 2,000 British adults was commissioned by Teletextholidays.co.uk to find out how holiday-making both at home and abroad has evolved over the last 30 years.
Results show that once common rituals such as sending postcards (78%) or packing tea bags and other food home comforts (21%) are dying out, having been replaced with texting holiday updates (35%) and eating only local cuisine (63%).
|Then: Those Dying Out||Now: Replaced With|
|1||Sending postcards (78%)||Emailing / texting updates to family and friends while still on holiday (35%)|
|2||Taking travellers cheques (57%)||Taking spending money out of an ATM when abroad (32%)|
|3||Perusing travel brochures from the travel agent (50%)||Doing holiday research by reading online travelogues and reviews (45%)|
|4||The post-holiday slideshow/ printed photo album (40%)||Uploading photos and videos to social media whilst still on holiday (22%)|
|5||Using baby oil or low-factor sun cream (and getting burnt) (35%)||Using high-factor sun cream (55%)|
|6||Taking off 2 weeks for one main holiday (33%)||Going on multiple long weekends/short breaks abroad (32%)|
|7||Clapping when the plane lands (33%)||Keeping our headphone in from the moment the plane takes off to when it lands (9%)|
|8||Buying over-sized novelty souvenirs/ novelty booze (30%)||Packing efficiently so we don’t pay luggage excess (51%)|
|9||Carrying money in a concealed bum bag (27%)||Carrying credit/debit cards, and a little cash (33%)|
|10||Packing 3 x as many clothes as we need (23%)||Travelling light with hand luggage only (21%)|
Also featuring on the list of rituals we think are dying out include seeking out the local British-inspired café or pub (18%) and saving all our paper travel tickets throughout the trip (20%).
It’s not just vacation traditions while abroad that are vanishing – notable rituals from the British seaside holiday are also dying out, as a third (33%) admit that using a beach hut would be the least likely thing they would do if holidaying on the British coast; and 23% say they would avoid amusement arcades altogether!
Top 5 British Seaside Holiday Traditions that are dying out
- Sending ‘saucy’ postcards (66%)
- Watching Punch and Judy/variety shows and taking donkey rides (53%)
- Buying sticks of rock as souvenirs (50%)
- Navigating the route with an A3 map book (43%)
- Watching an ‘end of the pier’ comedy show (42%)
The study also reveals that unlike our parent’s generation, modern holidaymakers are more concerned with keeping active when abroad rather than sightseeing or relaxing with a book. An impressive 53% of us prefer to book in an activity whilst on holiday, with over a third (35%) of respondents enjoying a walking or hiking holiday, compared to just a quarter (26%) 10 years ago. 8% of Brits now take part in extreme sports such as sky-diving or bungee jumping while on holiday, over a tenth (11%) have tried out novelty activities such as zorbing or segwaying, and a further 27% take part in adventure sports such as scuba diving, surfing and abseiling.
The research also shows a significant difference in our yearly holiday routine. 10 years ago, the majority of people (38%) would take one main two-week holiday abroad, whereas modern vacation routines show a much more fleeting approach, with Brits most regularly going on a mix of one week holidays and shorter breaks (41%).
In fact, modern travellers are now more likely to venture abroad, with 24% of Brits revealing their top holiday destination in 2014 was Spain, whereas 30 years ago, over a quarter of Brits (26%) were more likely to remain in the UK for a ‘staycation’.
Tom Sainsbury, Marketing Director at Teletext Holidays, says “The world has changed so much in the last 30 years, with everything from advances in technology to increased work opportunities – it’s no wonder that our travel traditions have also had to evolve along with us! We’ve also seen a big rise in the amount of holidays people take each year, and the number of countries they visit – alongside Spain as the most popular modern holiday destination, more exotic countries such as Egypt, Morocco and Turkey now feature highly on the ‘most-visited’ list.”
Notes to Editors: 2,000 British adults were surveyed in July 2015 by OnePoll.